Brand Manager

• Permanent full‑time role with a tailored career plan and strong learning & development programs
• Health and wellbeing initiatives, plus hybrid and flexible working
• A collaborative culture with a genuine commitment to sustainability

As our Brand Manager, you will manage all aspects of our Seasonal POS fashion shoots, content shoots, oversee packaging development for kids and baby category, and be responsible for EDM creative development.

Part of a large marketing team full of ambitious, passionate and high-performing professionals, this is a highly autonomous role requiring you to collaborate and influence cross-functionally across the business.

Ideally you are a go‑getter that is always on top of the next big thing – be it keeping tabs on the hottest new campaigns and talent, unearthing the latest trends in sustainable packaging, or identifying cool and innovative content. You have a thirst for creativity and love pushing the boundaries, but also know when to pick your battles. Importantly, you are equally as happy managing BAU packaging requests and overseeing POS signage rollout, as you are being involved in the bigger picture projects. You are a real people‑person, and stakeholder management and collaboration come naturally to you, as does calmly managing any crisis as they arise.

• Degree in Marketing or related field
• Min 2-3 years' experience working in brand marketing ideally in retail, fashion or FMCG industry
• Experience managing photoshoots and talent shots
• Packaging experience – NPD, new styles, refreshes, new lines
• Creative lens – you need to champion the brand aesthetic and bring it to life through all aspects of the role and effectively communicate to stakeholders, particularly external agencies, the ‘Bonds quality' in all executions
• Experience coordinating large scale campaigns and projects, from strategic development, through implementation to evaluation of the outcome
• You are extremely proactive and resilient, and able to run at things independently – managing timelines and delivering on time and to a high quality is essential, and you don't shy away from a challenge (or challenging stakeholder)
• Your organisational skills are strong and your attention to detail impeccable

• Amazing working culture, structured training & development programs, genuine internal career pathways … love coming to work!
• Huge staff discounts! Enjoy up to 60% across all brands in the Hanes portfolio … we're talking about huge savings on Bonds, Sheridan, Bras N Things, Berlei – and more!
• Sample sales and extended family and friends discounts
• Wellness Programs – regular free skin checks, flu shots, Employee Assistance Program, fresh fruit delivered on‑site
• Access to awesome perks, including corporate discounts, novated car leasing, and Parental Leave Program
• Monthly business updates from our CEO and Senior Leadership Team, with regular presentations from our community partners
• Summer Fun – take advantage of a 9 day condensed fortnight, in addition to your leave allowance, during the summer months and make the most of the sun!
• Company‑wide Golden Yarn Reward & Recognition Program
• Lunch & Learn sessions, with topics including financial management and health & wellness
• Established and committed LEAN organization offering ongoing training to all employees
• Genuine commitment to global sustainability

Hanes Brands Australasia is home to some of Australia’s most iconic names – Bonds, Berlei, Sheridan, Bras N Things and more. With 18 brands in our portfolio, thriving e‑commerce sites, a rapidly growing store network, and strong wholesale partnerships, we’re shaping the future of everyday comfort. The best part? Aussies love what we do – and the future looks bright!

Here at Hanes Brands Australasia, we are focused on cultivating a workplace that is diverse, inclusive and vibrant. In fact, we know both our workplace culture and business are only strengthened by our differences. We encourage our employees to bring their true selves to work and support them to reach their full potential both personally and professionally. Therefore, we warmly welcome people of all genders, races, ages and abilities or any other backgrounds or differences to apply to work with us.