Meat Sales Specialist

Company

For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.

In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.

In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.

About this Position

Based in Knoxfield, we’re seeking a driven Meat Specialist to champion our meat category across East Victoria (e.g. Knoxfield, Shepparton, Morwell, Bairnsdale). In this hands‑on role, you’ll partner closely with Sales Representatives to build capability, drive growth, and strengthen PFD’s position as a leading supplier to the foodservice industry. From developing key accounts to delivering on‑the‑ground coaching and identifying new opportunities, you’ll play a critical role in expanding our fresh and frozen meat offering and achieving strong commercial outcomes.

Key Responsibilities

• Drive meat sales growth across Victoria to meet and exceed company targets
• Train and coach Sales Representatives through on‑the‑job support to improve meat product knowledge and selling capability
• Develop and execute strategies to grow meat sales in underperforming territories and branches
• Build and manage key customer relationships, increasing penetration in major and nominated accounts through regular engagement
• Identify and grow fresh meat opportunities, expanding product range and sales within the region
• Partner with branch teams to deliver product training, support sales activity, and improve overall performance
• Monitor stock levels and sales performance, responding quickly to trends and opportunities across allocated regions

What We’re Looking For

To thrive in this role, you will bring:

• Strong meat industry experience across fresh and frozen products, with solid product and process knowledge
• Proven sales capability, with the ability to drive category growth and influence commercial outcomes
• Hands‑on coach and trainer, able to develop Sales Representatives and lift capability in the field
• Relationship builder, confident engaging and growing key accounts and internal stakeholders
• Commercially savvy, with experience setting targets, identifying opportunities, and delivering against budgets
• Self‑motivated and adaptable, with a positive attitude and ability to lead by example in a fast‑paced environment
• Regional travel required (e.g. Shepparton, Morwell, Bairnsdale)

What PFD is Offering the Successful Candidate

We are offering competitive remuneration, superannuation and other staff benefits (such as staff discounts, discounted accommodation, health insurance and banking). As part of this position, we are also offering participation in an incentive program.

Culture & Values

• Customer Focus: Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.
• Respect: Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically.
• Passion: Share the passion of making us a successful and dynamic company. Let’s celebrate successes.
• Simplicity: Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.
• Leadership: All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.

Applications Close

Applications close Monday, 29 June 2026 at 12:00 pm (AEST). Early applications are encouraged, as hiring managers may begin shortlisting candidates before the closing date. Only shortlisted candidates will be contacted. All applications will be treated confidentially.

Equal Employment Opportunity

PFD Food Services is committed to being an Equal Employment Opportunity employer.