Marketing Specialist

Location: MOUNT WAVERLEY, VIC

Salary: $60,001 - $80,000

Job Type: Permanent position | Full time position

• Develop and implement marketing strategies to promote our surveillance, alarm, intercom and access control product range across Australian business and trade markets
• Manage product launch campaigns for new CCTV, alarm, video intercom and access control products, including supplier coordination, product messaging and sales enablement materials
• Maintain and improve website product listings, technical content, catalogue information and online enquiry pathways to support customer education and lead generation
• Coordinate marketing support for trade customers, installers and resellers, including promotional materials, product updates, campaign assets and co branded marketing activities
• Prepare product marketing content, brochures, campaigns, website updates and digital materials that explain technical security products in a clear commercial manner
• Conduct market research on customer demand, competitor activity, pricing trends and emerging security technology to support product positioning and sales planning
• Manage digital marketing campaigns across SEO, email marketing, social media, supplier promotions and online product channels to generate qualified trade and business leads
• Coordinate with sales, suppliers and technical teams to ensure marketing materials accurately reflect product specifications, installation use cases and customer requirements
• Analyse campaign performance, customer enquiries and sales conversion data to improve marketing strategy, product promotion and return on marketing spend
• Support brand development, trade event participation, product launches and promotional campaigns for new surveillance and security technology products
• Monitor customer feedback, enquiry patterns and industry technology trends to identify new marketing opportunities and improve product positioning

The Requirements:

• Minimum 2.5 years’ experience in commercial B2B and B2C marketing
• Minimum 2.5 years’ experience in brand management and marketing
• Minimum of 2.5 years of experience in digital and traditional marketing in a commercial role
• At least 2.5 years of experience social and digital marketing
• Minimum of 2.5 years of proficiency in Adobe Creative Suite, Google Analytics, Facebook Ads Manager, and Google Ads
• At least 2.5 years of SEO experience in content optimization
• At least 2.5 years of experience in UX/UI digital marketing calibration
• Strong analytical skills with experience in reporting, forecasting, and performance tracking.
• Demonstrated ability to work independently and collaboratively within a team to achieve marketing objectives
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously
• Excellent written and verbal communication skills